2012 Cultural Olympiad

Unveiling a branding exercise of Olympic proportions...

The 2012 Cultural Olympiad is the largest cultural celebration in the history of the modern Olympic and Paralympic movement, and local contributions to this series of events were administrated by the Arts Council for Northern Ireland.

Whitenoise worked nationally with the London Organising Committee for the Olympic Games, delivering on several vital branding projects for the capital, and locally with the Arts Council for Northern Ireland to develop all the collateral materials required.

The spring and summer of 2012 saw Whitenoise heavily engaged in marketing and promotions activities through a wide range of advertising, events branding, print and digital and other supporting media. Festival highlights such as ‘Land of the Giants’ and ‘Peace One Day’, alongside smaller cultural events all received the Whitenoise treatment from our design and production teams.

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