Northern Ireland’s leading IT specialists, the Xperience Group required a brand refresh and approached Whitenoise through a recommendation. After initial meetings it quickly became clear that far more than just a new logo was required.
We proposed that we develop a complete brand experience that encompassed all of the company’s communications at every level, including web and email marketing, sales literature, vehicle livery, staff uniforms and internal as well as external signage. Xperience’s major differentiator is the warm, approachable ‘can do’ ethic of its staff. We proposed a branded experience in all of their Ireland and UK offices which reflects this through positive statements developed by the Whitenoise design team working with staff through workshops.
This approach culminated in the dramatic ‘xpect more’ statement carved from large foam polystyrene blocks, hanging in space in their large central engineering departments - a strong statement of intent to customers and staff alike.
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