Whitenoise has enjoyed a long working relationship with the Prisoner Ombudsman for Northern Ireland, starting with the development of their new identity and moving on to produce all of the organisation’s communications, including their website, conference materials, videos, advertising and corporate literature.
When Pauline McCabe came into post, we were asked to refresh all levels of communication to emphasise the independent nature of the work and commitment to impartial investigation. With target audiences being made up of every prisoner in Northern Ireland, the Minister of Justice and local political parties, our work needed to appeal to and be understood by people from all walks of life.
The brand refresh was also applied to ‘Inside Issues’ - a new magazine delivered to every prisoner, and resulted in increased communication and trust between prisoners and the Ombudsman.
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