The Balmoral Show

All the fun of the fair, delivered in style with some show-stopping advertising...

After decades as the main spring family event in the Northern Ireland calendar, in 2006 the Royal Ulster Agricultural Society approached Whitenoise to help them reposition the Balmoral Show for a new generation.

We gave this venerable institute a whole new look, with a complete overhaul of their entire communications and advertising, led by a corporate identity refresh and some extremely effective and novel advertising campaigns.

It’s a partnership that has gone from strength to strength and together we’ve created some really memorable outdoor advertising backed up with great radio and print creative. Recent years have seen the appearance of horses in mirrors, sheep in rollers and giant carrots, all working hard to spread the word to ‘get ready for the Balmoral Show’.

More brilliant brand work

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