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Whitenoise team celebrates World Book Day!

World Book Day

Katri's Book Choices: From Scandinavia / From Switzerland / From Latin America / From Eastern Europe (Compiled and published by Counter-Print).

Why these books? This series of books must be my all time favourite. Each book features the most joyous and memorable designs, typical to the region. From sleek and simplistic Scandinavia to playful and colourful Latin America, these books offer you the opportunity to soak up inspiration from all around the globe. 

Mark's Book Choice: Herb Lubalin: Typographer by Tony Brook and Adrian Shaughnessy

Why this book? Because it’s beautifully designed, full of beautiful work, by a beautifully-minded genius. Without Lubalin we’d lose some killer typefaces, amazing identities and masterful ad campaigns. An all-round graphic genius who influenced generations after him.


Laura's Book Choice: Richard Branson, Like A Virgin, Secrets They Won’t Teach You at Business School

Why this book? Just one of his many autobiographical business books, "Like a Virgin" talks about Richard Branson's career and how he developed the multi-national, multi-business-stream company Virgin. It is full of examples of his hard work and determination in business, plus stories about his business mentors and people he looks up to. Richard Branson is a huge risk taker and whether you love him or hate him you can’t deny his legacy in business.  

Joanne's Book Choice: The Original Miss Honeyford by Marion Chesney 

Why this book? So, it’s not every day that you get you buy a book with your name in the title. The funny thing is that I haven’t actually read this book, but I love the fact that I have it in my bookshelf. We are a family of book lovers. Everything from Wilbur Smith and Ken Follett to Billy Connolly and Michael J Fox! If you are someone that hates reading, you just haven’t found the right book! 


Corey's Book Choice: Super Graphic by Tim Leong

Why this book? Is it a bird? Is it a plane? Nope it’s another book! If you love superheroes, statistics and a bit of humour then look no further. It is full of creative Infographics and really challenges the way information can be displayed. If you’re like me, and much prefer looking at the pictures than actually reading, then this book is 100% for you. 

Marcin's Book Choice: ‘Bruegel’ by David Bianco

Why this book? From time to time I like to have a break from flicking the images on Pinterest and sit down with a mug of coffee and an art book for a while to explore all the details and stories behind each art piece. I like to go deeper into the historical, social, and cultural contexts. One of my favourite artists is Pieter Bruegel the Elder with his earthy, unsentimental but vivid depiction of aspects of everyday life.


Elsa's Book Choice: Drawing with Imagination by Bert Dodson

Why this book? People think being imaginary is just a natural talent. But really it's much more complex then that. The book helps you understand how to combine ideas, styles and cultures in interesting ways. Because appropriating in new ways is where creativity really shines.


Ciaran's Book Choice: The Animators Survival kit by Richard Williams

Why this book? I’m sure many of you have watched the movie ‘Who Framed Rodger Rabbit’, on which Richard Williams was the Director of animation. Many of the techniques and approaches in this book have become the fundamentals of becoming an animator whether traditional or digital. This book has become such an important piece of literature within the industry some dub it the Animation Bible. Unfortunately Richard passed away in August 2019, but his legacy will always live on through his teaching and methods. 


Andy's Book Choice: Logo by Michael Evamy

Why this book? This is one of my many well used books, in fact its my second copy as the first fell apart. It’s very hard to choose a favourite book! Logo is one of my go to books when starting an identity project, it is full of inspirational and classic logos old and new. Every time I open it I see something new, I would definitely recommend it to any aspiring designer or any designer who doesn’t already have it in their collection. 

Kathryn's Book Choice: The Medium is the Massage by Marshall McLuhan and Quentin Fiore 

Why this book? A strange, revolutionary and predictive book (his theory on the “global village” is scarily accurate). Not adhering to one style or format but singular in it’s sociological standpoint: the medium which communicates to us is even more important than its message. Published in 1967, it incorporates elements of graphic design and typography which are totally innovative for the time and have since been immortalised in pop culture.

It’s a strange, surreal read but very fascinating and should be on every art geek’s bookshelf!

Maeve's Book Choice: Ogilvy on Advertising By David Ogilvy

Why this book? The reason this book has a special place in my heart is because my grandad gave it to me - it was so random  that he would give me a book on advertising but I willingly accepted. If you love Marketing and Advertising then this is the book for you! I’ve always been fascinated how companies advertise either online or offline and this book certainly explains how David Ogilvy created advertising that works. It’s superbly written, splendidly controversial and lavishly illustrated! 

Kerrie's Book Choice: The Secret Lives of Colour by Kassia St Clair

Why this book? Every colour has a story. This book is a fascinating catalogue of the colours that shaped our culture across fashion, art, war and politics. Where does the term 'Shocking pink’ come from? what colour changed the way battles were fought? why was Oscar Wilde’s yellow notebook so shocking? It describes how in some cultures one colour can mean something negative but is celebrated in another. As a graphic designer, I find this book fascinating as it sheds light on why we use certain colours in our work and how we use them to evoke an emotional response. Living in Northern Ireland I still find it funny when I see the look of sheer horror on a client’s face when I use a flash of orange even though the subject matter is in no way political. That's the power of colour.

“The purest and most thoughtful minds are those which love colour the most” - John Ruskin



Further reading

Why authenticity in your social media strategy matters 19-02-2021

Why authenticity in your social media strategy matters

This week our digital marketing team looks at the importance of channelling authenticity and how you can apply this to your social media strategy. 

Read the article
The Evolution of the Promotional Film 01-02-2021

The Evolution of the Promotional Film

If you’re part of an organisation, you likely need video content to advertise your offering and communicate your unique selling points to the world. But with markets changing and digital trends evolving almost every day, how do you keep up to date?

Read the article
Social Media Trends - What to look out for 27-01-2021

Social Media Trends - What to look out for

Read on to hear our in-house Digital Marketing and Social Media team’s scoop on the hottest social media trends for 2021 and how you can implement them into your marketing strategy.

Read the article