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St. Mary's on the Hill Digital Case Study

St. Mary's on the Hill Digital Case Study

Digital

St. Mary’s on the Hill, a primary school based in Newtownabbey, Northern Ireland, approached Whitenoise to create a virtual open day video to showcase their school for Primary One applications in January 2021. The video was created to provide relevant audiences with an insight of school life and what St. Mary’s on the Hill can offer to prospective children in the community. As well as creating the promotional video, our digital team were appointed to establish the school’s social media presence, build an engaged and loyal following, manage organic content and to run paid advertising campaign to boost the reach of their content. Scroll below to see the full results.

The Process: The virtual open day video was captured by our in - house film production team on location and then the video was released on the St. Mary’s on the Hill Facebook page to encourage the community and key audiences to follow and engage with the page.

Alongside the organic Facebook content, Whitenoise delivered a paid advertising campaign focusing on boosting the reach of the virtual open day video. The objectives of the paid Facebook campaign were to increase the reach and encourage the relevant audiences to sign up to the Primary One application portal, driving enrolments and delivering on the school’s key KPIs for this quarter. Whitenoise worked with the St. Mary’s on the Hill staff to design a flexible campaign plan, focusing on delivering a fantastic return for their budget. See the results below:

Our Approach: A key priority for us was to ensure the sustainability of St. Mary’s on the Hill social media presence, in order to establish a firm foundation of knowledge and understanding we hosted two social media workshops with the school team, before and after the paid campaign. Together, we developed the St. Mary’s on the Hill social media objectives, goals and strategy with a formula and structure for consistent and effective social media marketing. Additionally, we worked with St. Mary’s on the Hill staff to create a bespoke social content calendar with content and copy scheduled a month in advance whilst allowing scope for reactive content as opportunities and agile changes to comply with Covid-19 related regulation. Whitenoise produced all Facebook content and assets for the duration of our partnership and our team developed both a professional and consistent style for the St. Mary’s on the Hill staff to take forward into 2021. 

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