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Christmas is coming to Armagh, Banbridge and Craigavon...

Christmas is coming to Armagh City, Banbridge and Craigavon Borough Council with a fresh new animated TV ad created with passion and style by Whitenoise. Following on from last year's campaign, we again tell our story through the eyes of children, retaining the same charming hand-drawn style for all our characters and scenes, but this time round they are in a fully animated environment.

The challenge of getting our message across in 30 seconds led us to think hard and work harder to stretch our client's budget and give them as much airtime as possible, but the TV ad is just the centrepiece of a much wider campaign, with a series of five short films shot for social media and the usual through the line print encompassing outdoor, a doordrop season programme for all Borough residents and an extensive online media and radio roll-out.

A huge project involving the entire studio with our brand, motion and film teams working side by side, the end result is a charming and beautifully realised introduction to the great things to see and do in the Armagh City, Banbridge and Craigavon Borough.

Armagh, Banbridge and Craigavon - Christmas 2017 Animation from Whitenoise Studios on Vimeo.

Further reading

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