It's show season again for Moy Park, and as usual Whitenoise was on hand to make the magic happen... The highlight of their calendar of events is the Casual Dining Show at the Business Design Centre, London, and our brief for the design, build and delivery of this year's show stand was 'go large, make it flamboyant, and add some theatre and magic' and our solution hit the nail on the head.
Corner stands are hotly sought after in any show, and we maximised our potential with a design solution that delivered incredible presence and line-of-sight, putting the art of cooking centre stage with a completely exposed and open kitchen, allowing visitors to see, hear and smell the delicious products as they were offered out. A perfectly executed space plan designed by Mark Case delivered excellent seating and meeting areas, ample storage space and an exceptionally strong brand presence viewable from every angle.
Neighbouring exhibitors were clearly jealous of our stand's impact and footfall (although the spicy chicken probably had a lot to do with it too) and we're looking forward to continuing to roll out the same brand presence and visual themes throughout the rest of the European shows Moy Park attends.
A nice quote from the client says more than we ever could on this project:
"Just a short note on behalf of the Moy Park team and from me personally to say a huge thanks to you and the Whitenoise team for your commitment and support in getting not only the stand, but also our support materials together!
I cannot express my gratitude for all the late hours and weekends, as well as the many times you walked out of other meetings and to answer mails and calls from us Mark. The result is work that not only looks great, but delivers over and above on our brief and ensures that we are on target with the right message."
Frannie Santos Mawdsley
Senior Customer Marketing Manager, Food Service
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