Laura Smyth, former Business Development Manager at Whitenoise has been appointed as a new Company Director, skyrocketing her way up through the company and reshaping its business model in just two years.
Company Founder and Director Mark Case says: “It’s a joy for me personally to announce Laura as a new Director of Whitenoise. Having her and her husband, Adam, in Director roles in the company means that we are a truly multi-generational family business positioned for future growth".
“Laura is a natural ‘people person’ with keen insight and empathy matched with a solid business sense, and she quickly established strong relationships with our long-standing clients as well as winning new accounts from her first day with us. She has a clear vision for how she wants to drive Whitenoise into the future and she has my full confidence as she enters this new role in the business”.
Laura joined Whitenoise in January 2019, moving from her position as City Operations Manager and a EU internal project lead at UBER. After making her mark in the global tech company where she rolled out internal marketing activities across the UK and Europe, Laura managed budgets, PR and stakeholder management and has brought with her a wealth of experience gained working in a fast-growing international business.
Outside of her work, Laura has been working on a Business Management bachelors degree at the Open University, equipping her with the valuable skills needed to manage complex projects and client relationships at Whitenoise.
Since joining Whitenoise, Laura has hit the ground running, transforming the company’s service offerings, particularly in digital and social marketing where she has delivered campaigns and marketing activities for the Irish Congress of Trade Unions, Kainos, NI Chest Heart and Stroke and many more.
Commenting on her appointment, Laura said:
“Since joining Whitenoise I have had the opportunity to get under the skin of a well-oiled operation, experiencing each part of the company and working directly with every team. The level of talent at Whitenoise is exceptional, combined with a genuine and profound commitment to creating excellent creative work and delivering against our client’s needs. The face of Whitenoise is a collective of highly skilled people working together to produce award-winning work, but beneath that is a deep foundation of trust and integrity shared between Whitenoise and our clients , evidenced in every project we deliver. With such strong foundations, the sky is the limit”.
Whitenoise is a creative design agency based in Belfast, with a local, regional and global client base. With over 20 years in the creative industry, we epitomise resilience and constantly innovate, with a strategy led approach that brings brands to life. Our structure is unique. Built on collaboration and an integrated process, we deliver engaging touch points across all brand expressions.
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