Brand Identity | Graphic Design | Animation | Film | Website UX
Belfast Region City Deal
The Belfast Region City Deal is a £1 billion funding package to deliver 22 projects at a local level, creating more and better jobs, improving productivity, and bettering our economy across the Tourism and Regeneration, Employability and Skills, Infrastructure and Innovation and Digital sectors.
Whitenoise were commissioned to deliver a complete brand identity and communications suite for the Innovation and Digital pillar, with initial briefings identifying the need to convey highly technical content and messages to a broad range of audiences, from business owners and academics to politicians, media and the general public.
Our approach was to provide an overall campaign that was visually driven, with very high quality animation and film in support of the central report document. This extensive project also included the creation of a brand new website alongside numerous social media and digital materials, including the design and production of both printed and interactive digital PDF materials and resources.
We added value through our proposal to provide individual edits of the main promo film, branded with the participating companies and organisations, for their own use. This converted participants into ambassadors and helped exponentially spread the message in addition to the core management team’s own activities.
View the City Deals project launch film here.
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