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Whitenoise deliver on the Belfast Region City Deal

Brand Identity | Graphic Design | Animation | Film | Website UX
Belfast Region City Deal

The Belfast Region City Deal is a £1 billion funding package to deliver 22 projects at a local level, creating more and better jobs, improving productivity, and bettering our economy across the Tourism and Regeneration, Employability and Skills, Infrastructure and Innovation and Digital sectors.

Whitenoise were commissioned to deliver a complete brand identity and communications suite for the Innovation and Digital pillar, with initial briefings identifying the need to convey highly technical content and messages to a broad range of audiences, from business owners and academics to politicians, media and the general public.

Our approach was to provide an overall campaign that was visually driven, with very high quality animation and film in support of the central report document. This extensive project also included the creation of a brand new website alongside numerous social media and digital materials, including the design and production of both printed and interactive digital PDF materials and resources. 

We added value through our proposal to provide individual edits of the main promo film, branded with the participating companies and organisations, for their own use. This converted participants into ambassadors and helped exponentially spread the message in addition to the core management team’s own activities.

View the City Deals project launch film here.


Further reading

Busy as Bees: Life during Lockdown... 21-07-2020

Busy as Bees: Life during Lockdown...

Lockdown has been a strange time for us all in Whitenoise, but the one constant has been our clients, many of whom have kept us busy as bees throughout the last few months...

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An Interview with Andy, our Senior Designer and Website UX Specialist 27-06-2020

An Interview with Andy, our Senior Designer and Website UX Specialist

We continue our "Interview with..." series by talking to Andy Day. Andy's interview is packed full of tips, tricks and nuggets of advice.

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Producing Unique Design 15-06-2020

Producing Unique Design

How can design be unique? Or can any idea be original these days? Brand designer Katri shares what inspired her curiosity and desire to produce design with a breath of fresh air.

Read the article