Whitenoise recently had the opportunity to collaborate with Queen's University Belfast on the marketing materials to promote the Red Brick University’s environmental engineering, net zero and sustainability masters courses. In order to connect with prospective students and communicate the value and opportunities offered by these in-demand post-graduate courses, Whitenoise worked with the QUB team to refine core messaging, develop compelling and on-brand visual imagery and produce a suite of marketing assets that can be used in-person at recruitment events or digitally shared online.
First our team designed a visually engaging brochure which combines informative illustrations with compelling content, capturing the vibrant spirit of Queen's University and its academic excellence. Meanwhile, our animation team used the design assets already created to develop a fully storyboarded animated video which communicates course details and benefits in a dynamic digital experience for prospective students. A major advantage of our full service creative studio is the seamless transfer of assets from static graphics and design through to animation, facilitating a suite of marketing assets that are complimentary to each other and are visually connected.
This project was a fantastic blend of creativity and storytelling, helping to highlight the unique opportunities available at Queen's University Belfast and encourage recruitment for Net Zero in Engineering, Environmental Engineering, Climate Change, and Leadership for Sustainable Development PG courses.
"This project aimed to guide readers in choosing the most suitable master’s program for their needs. Collaborating closely with the wonderful team at Queens, we focused on organising the information in a clear, easily digestible format while ensuring this sector brochure stood out as visually appealing and engaging among other courses marketing materials. Many of the programs overlap and cover multiple disciplines, so we developed a detailed diagram and illustration to effectively convey this complexity. It was a rewarding challenge, and the final result is something we’re truly proud of!"
- Ciara Topping, Senior Brand Designer
"Once the design stage was completed, we used the assets created and built upon them to make an animation showcasing the specialised courses offered by Queens. We used characters throughout the animation to help create a narrative to guide viewers. Making the messaging easier to understand, memorable and engaging. The aim of the video is to invite prospective students to enroll and become agents of change in the fight for a more sustainable future. Emphasising the knowledge and skills gained in the course will empower them to make meaningful contributions to the global sustainability movement."
- Natasha Rooney, Senior Animator