Popping Off with Golden Popcorn
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Popping Off with Golden Popcorn

From concept to screen: A new creative direction for Golden Popcorn and Gourmet Crunch

Golden Popcorn is increasingly becoming the nation's favourite snack, offering a range of flavoured high-quality cinema-worthy popcorn. With a focus of freshness and quality ingredients,  Golden Popcorn caters to a growing market of popcorn lovers who are looking for more than just the traditional salted or buttered options. Date night anyone?

Gourmet Crunch, on the other hand, typically focuses on creating gourmet snacks, which can include a range of items such as crisps, nuts, and other crunchy treats. With premium ingredients and unique flavour combinations, Gourmet Crunch offers a higher-end snacking experience. Picture summer picnics with the girls, or an elevated lunch that gives your colleagues food envy. 

Both companies reflect a trend towards artisanal and gourmet food products, catering to consumers who are interested in high-quality and innovative snack options. 

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Alongside a fresh new look for socials, our animation team created bespoke animations for the sweet and salty snack experts at Golden Popcorn Ltd. From showcasing the history behind Northern Ireland's favourite popcorn brand to showcasing the natural ingredients that go into every bag of Gourmet Crunch, these animations harness both individual brand identities and propel the snack staples forward in their market.

"Working with Whitenoise has been a game changer for us. 

Before partnering with them our marketing efforts were almost non-existent. We had great products but no clear strategy or marketing collateral to get the word out or connect with our audience. Whitenoise changed all of that. They came in and gave us the direction we desperately needed. Their marketing and design expertise is unmatched, and they consistently deliver exceptional results that align perfectly with our vision. 

What sets Whitenoise apart is their dedication to truly understanding our goals, they don’t just feel like an external partner, but a seamless extension of our own team. Their creativity, responsiveness, and commitment to excellence have exceeded our expectations at every turn. We couldn’t ask for a better partner on both our brand’s journeys going forward.”

Sean McClinton, Managing Director, Golden Popcorn

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