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A Brand Refresh For Northern Ireland’s Premier Photography Organisation

A Brand Refresh For Northern Ireland’s Premier Photography Organisation

Brand · Digital

A brand refresh for one of Belfast’s biggest and longest established arts organisations. Our work for Belfast Exposed included brand identity development, digital and print design and the management of a launch campaign across multiple social media platforms.

Brand Identity Development 


With an established reputation dating over 30 years in the industry, a key consideration for us was how to create a brand that would stay true to the character of the organisation and its values whilst being able to carry it into the future. To achieve this the brand needed a timeless quality  but would also need to reflect that Belfast Exposed is a forward-thinking and dynamic organisation.

Another key consideration when developing the new Belfast Exposed identity was to accurately represent the organisation’s growing service offering. Whitenoise achieved this by building a strong brand architecture which involved the creation of a series of five sub-brands, each with a unique shape which connects in to the master brand. 

By employing the bright design minds in our studio team and developing a strategy led approach, the result is a clean yet sophisticated brand that reflects the organisation’s personality, ethos and drive.   

Supporting Assets To Promote The New Identity

To support the roll out of the new brand, the Whitenoise brand and digital teams collaborated to produce a series of templates for both print and digital platforms, allowing Belfast Exposed to implement the brand look and feel into in-house materials and develop multi-platform brand touch-points. Branded content templates were created for presentations, recruitment notices, workshops and course materials, online newsletters and exhibition promotions. We also developed brand guidelines to guide and empower the organisation to communicate their brand with confidence and consistency.  

Digital Campaign 


Building anticipation and brand awareness for the launch of the new brand was a key focus for our in-house digital team, working collaboratively with Belfast Exposed to create a Digital Campaign reaching key audiences. A number of graphic and video teasers released in the three weeks prior to the launch across Belfast Exposed social channels made a splash in the arts industry, further enhanced by connecting with over twenty of Belfast Exposed closest partners to amplify the rebrand message.


The Results

The Belfast Exposed team were delighted with the results of the digital campaign, with organic and paid advertising working in tandem with partnerships to achieve an international campaign reach of over 1.3million on social and an increase in 169% website visits during the campaign. Stakeholders, sponsors, friends and fellow arts organisations who shared the campaign included Visit Belfast, Cathedral Quarter Belfast and Redeye Photography Network. 

As a proud supporter of the Arts Industry, Whitenoise is delighted to bring Belfast Exposed’s new look to the the market with a highly impactful integrated approach. We look forward to seeing Belfast Exposed logo and branding across Northern Ireland and will continue to support their growth  over the coming years.

We were delighted to see that the Belfast Exposed team were winners of the 2021 Arts & Business NI Choice Award as they have creatively adjusted their business offering to meet the needs of their audiences in a digital and remote world. At Whitenoise, we love celebrating with our friends on their successes - Hoorah Belfast Exposed! 

Are you interested in how Whitenoise can help you define and achieve your brand and digital strategy? Do you want to launch your brand into the world of digital advertising and social media? Contact our digital team today at digital@whitenoisestudios.com for more information.

Welcome to Whitenoise a creative agency committed to transforming global brands through compelling visual experiences.

We’re a creative agency who’s work turns heads, transforms ideas into action and creates real world impact and lasting value.Our structure is unique. Built on collaboration and an integrated approach, we deliver engaging touch points across all brand expressions. 

Our work encompasses Brand Creation and Narrative, Digital and Print Advertising ,Web Design and UX ,Film Production and Promotional video, Animation and Motion Graphics, Digital Marketing and Paid Advertising, Digital Strategy and Content Creation.

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