Our brief was to design an animated title sequence and a series of maps for a new RTÉ programme called 'Iarnród Enda', featuring former Taoiseach Enda Kenny on a journey across Ireland rediscovering old railway lines.
In terms of look and feel, the client wanted something that had a historical feel and featured Enda Kenny as the programme followed him on a bicycle travelling around Ireland. In addition, the animation needed to highlight the main focus of the programme being the historical railway lines and locations.
Through a collaborative process of concept development, our team developed a selection of title treatments for the programme, which were presented to Méabh and her team. Upon selection of the chosen style, the title sequence was storyboarded and illustrated in order to highlight the main features of the programme.
Our approach utilised 2D animation and the use of parallax to give the impression of depth in each of the scenes. By using some of the initial photography taken as the programme was filmed, we were able to capture the essence of the show by showcasing the beautiful locations, and Enda himself features in the sequence.
The animated elements were produced entirely in house by our animation team, including illustration, storyboarding, animation and music and sound effects editing. We worked closely with Méabh and her team at Sonas to ensure the titles and maps reflected the mood and feeling of the programme.
Sonas Productions were delighted with the result of the project, and the six-part series aired on RTÉ in early April 2021 with over 152,000 viewing figures in the first week. This is what Director Méabh O'Hare had to say:
“We have loved working with Whitenoise over the last number of projects for Sonas Productions. We found them extremely accommodating and patient and, most of all - brilliantly creative. For Iarnód Enda RTÉ, I really wanted something different, yet a look that was still artistic, bright and eye-catching. The team provided different concepts, and as soon as I saw this one, I knew it would really work. It certainly did the job, and we received a huge amount of praise and positive feedback about our title sequence."
Elsa, our Digital Artist, was the lead designer on this project and commented saying:
"Iarnród Enda was an exciting challenge for illustration. It needed to be a somewhat realistic representation of the actual trains and scenery and eye-catching and detailed.”
Does your business require animated title sequences? Contact our team today at email@example.com for more information, and a member of our animation team would be delighted to speak with you to understand your needs.
Welcome to Whitenoise a creative agency committed to transforming global brands through compelling visual experiences.
We're a creative agency whose work turns heads, transforms ideas into action and creates real-world impact and lasting value. Our structure is unique. Built on collaboration and an integrated approach, we deliver engaging touch points across all brand expressions.
Our work encompasses Brand Creation and Narrative, Digital and Print Advertising ,Web Design and UX ,Film Production and Promotional video, Animation and Motion Graphics, Digital Marketing and Paid Advertising, Digital Strategy and Content Creation.