The Northern Ireland Commissioner for Children and Young People (NICCY) asked us to work with them on their brand and entire range of marketing and communications collateral to develop a fresh new look, strengthening brand consistency, messaging and recognition. A re-brand was considered as part of the overall project but our research and consultation revealed that there was solid audience awareness and acceptance of the existing identity so we instead proposed a mild makeover, with the inclusion of a new explanatory strapline. A full audit and refresh of marketing materials and website supported the work which has been wholeheartedly adopted by the organisation, stakeholders and audiences.