Park Hood is a chartered landscape architect consultancy based in Belfast, London and Dublin, and work on national, global, public and private realm projects in the built environment. They approached us in 2015 to redevelop a new brand identity, a process in which they engaged with and assisted our brand team, resulting in a collaborative result that ensured buy-in from all staff in the business. Moving away from a complex tri-colour illustrative brand mark (intended to denote their commercial, private and environmental specialisms), to a simple ‘ph’ signature icon reduced visual clutter in their communication and presentation collateral which has been enthusiastically adopted by their entire team.