A call to action produced for Whitenoise clients Translink and the Northern Ireland Transport Holding Company. The brief was to deliver an integrated package of tools to raise awareness to raise awareness of the Belfast Hub project, which will reshape Belfast and create a world-class transport and business hub in the heart of the city.
We were required to deliver a number of assets for the project, including the overall project identity and a consistent graphic style applied across all media. Central to the communications activities was the production of a high quality film captured with a mix of street level and drone videography with a tracked motion graphics overlay to enhance and reinforce key messages.
Supporting material included a launch brochure, online and social media marketing, a range of literature pieces targeting stakeholders and community groups and a presentation toolkit used by Translink and NITHCo staff.