Northern Ireland’s leading IT specialists, the Xperience Group required a brand refresh and approached Whitenoise through a recommendation. After initial meetings it quickly became clear that far more than just a new logo was required so we developed a complete brand experience that encompassed all of the company’s communications at every level, including web and email marketing, sales literature, vehicle livery, staff uniforms and signage.  We captured the warm, approachable ‘can do’ ethic of the business through a branded experience utilising positive statements developed by the Whitenoise design team working with staff through workshops. This approach culminated in the dramatic ‘xpect more’ statement carved from large foam polystyrene blocks, hanging in space in their large central engineering department - a strong statement of intent to customers and staff alike.