Celebrating Sustainability: Our Green Roofs & Eco Heroes Project is Shortlisted for IDI Award
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Celebrating Sustainability: Our Green Roofs & Eco Heroes Project is Shortlisted for IDI Award

Illustrated materials to promote sustainability and inspire young minds in Northern Ireland

We are excited to share that our Green Roofs & Eco Heroes project for Translink has been shortlisted for an Institute of Designers in Ireland Award. This project is particularly special as it reflects our long-standing partnership with Translink and our role in their sustainability journey.

The Green Roofs initiative, inspired by eco-friendly bus shelter designs from the Netherlands, introduces plantbed-style roofs that create habitats for wildlife. Our team’s role extended from concept inception to the design of the Eco Heroesbooklet, an educational resource for children aged 8-11, aimed at promoting environmental awareness through fun and interactive activities. The booklet is printed on recycled paper and distributed across schools in Northern Ireland.

In addition to the booklet, we developed bespoke character illustrations that have become central to Translink’s public-facing materials and branding, with plans to use them across signage and promotional campaigns in 2024 and beyond. We’re proud to have contributed to such a meaningful project that promotes sustainability and engages the community.

School kids
Spread
Watering Green Roof
Kid reading
"Through our bus shelters improvement programme, including green-roofed shelters, we’re taking important steps to enhance urban biodiversity and sustainability. By connecting with young people on these initiatives, we’re not just promoting eco-friendly public transport infrastructure.
Further to that, we are inspiring the next generation of eco heroes to help build a greener, better-connected future for Northern Ireland."
- Michael Holmes, Programme Manager, Translink 
Green Roofs Kerrie Pic replacement