Whitenoise are proud to have collaborated with Ards and North Down on 'The Good Visitor Promise'. This campaign focused on encouraging more respectful, sustainable ways to explore the places we share Our team brought the message to life through a series of illustrated animations, developing the visual language from concept through to final design. The aim was to create something engaging reflecting the beauty of the region while reinforcing the importance of protecting it.
The Good Visitor Promise encourages both residents and visitors to appreciate what makes the borough unique, while highlighting the shared responsibility we all have to protect and preserve its natural beauty, heritage, and local communities.
Working closely with the Council and key stakeholders, we developed an engaging animation that brought the initiative to life in a clear and memorable way.
The final piece was extremely well received by all involved and was premiered at the Ulster Folk Museum to an audience of more than 50 invited guests, including representatives from Tourism NI and other key tourism stakeholders.