Tourism Marketing for a region of rolling hills, historic sites and memorable experiences
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Tourism Marketing for a region of rolling hills, historic sites and memorable experiences

Ards and North Down commission Whitenoise to remind residents and visitors of what is available right on their doorsteps

Ards and North Down is a borough jam-packed with culturally important locations alongside unique and memorable activities, appealing to individuals, couples and families alike. Living in what is universally regarded as one of the most beautiful and nature-rich countries on earth, it's easy to for us to take for granted our diverse landscape and the experiences it offers. Enter Whitenoise, Ards & North Down Borough Council’s appointed communications partner, tasked with marketing the area's wealth of cultural heritage, natural beauty, and diverse activities to visitors and residents who want to fully explore what’s right on their doorstep.

Founded on an appreciation for natural beauty, relaxation and great hospitality, our campaign focuses on all that is great about this beautiful borough. The campaign identity “Visit Ards and North Down for…” with interchangeable descriptors allowed for maximum versatility of visuals and placements. All design and video incorporates the council tourism identity, dual branded with Tourism NI for maximum reach and engagement. Building on our extensive library of visual content from previous campaigns, our in-house photographers, videographers and designers captured the rolling hills, unique history, memorable activities and welcoming people of this captivating place.

The campaign launched with a wide range of advertising, including owned-website takeovers, local press publications, a Visit Belfast takeover, organic social media, digital ads, YouTube, OOH 48 sheets and digital adshels in Belfast and border towns between NI and ROI, as well as national radio and Spotify coverage.

At the centre of our vibrant tourism campaign is the Visit Ards and North Down website, the go-to hub for everything to see and do in the borough, itinerary ideas, and offers for short stays and experiences, where visitors are quickly equipped with all the information they need to plan a memorable trip.

Services

Market Analysis

Brand Exploration

Brand Pillar Alignment

Campaign Identity Development

Videography / Photography

Graphic Design

Copywriting

Radio VO Recording and Post Production

Performance Monitoring

Ongoing Marketing Services

Results

Upon launch, we experienced a huge surge in NI, ROI and GB traffic to the Visit Ards and North Down campaign landing page, resulting in a record-breaking number of campaign competition entries.

500k Radio and Spotify Impressions

Over 10k clicks through to the campaign landing page

4.1m + impressions across Google and Meta ads

Cost per Click as low as £00.06p

After our immersion into the borough's many gems, its now your turn to visit. We hope that no matter what brings you to Ards and North Down, you’ll discover much more than you expected.

Find out more about what Ards and North Down has to offer: Visitor guide to activities and experiences

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