Belfast

The Ideas Factory, Portside Business Park, 189 Airport Road West, Belfast, BT3 9ED

(028) 9073 0999
info@whitenoisestudios.com
whitenoisestudios.com

Animated explainer videos and advertising content

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Multi-award winning animation talent

If a picture paints a thousand words, just think what you can communicate when your picture is moving at 25 frames a second.

The Whitenoise animation team use skills and processes honed through delivering broadcast-quality animation and motion graphics for the BBC: we are adept in creating styles ranging from clean and futuristic to illustrative and organic, to bring your brand to life - with animation there are no limits to what we can achieve for our clients!

We are proud to have worked with

What is animation?

Most simply, animation is artwork in motion, typically involving moving 2D or 3D visuals and text to communicate brand messages and stories (and much more besides!)

Signs you need animation support

You want to ‘show’ rather than ‘tell’ the story of your people, product, service or history: but would prefer to avoid the time or resource investment of hosting a videography team onsite
You want to communicate an abstract idea or concept in a tangible and engaging way
You want to communicate a lot of information or a relatively complex idea, in a digestible and accessible format
You have limited or no inhouse capacity/experience to create animations (including storyboarding, scripting, voiceover)

What type of animation support do you need?

Our robust animation processes are tried and tested, giving our clients the peace of mind that our expertise will guide them to an end result they’ll love.

Having worked with many different types of clients, we’ve identified the most common animation support categories, which we’ve broken down below. Have a look and see if there’s one that matches your needs.

Animation allows you to bypass the logistical planning associated with videography (travel, participants, props)and are also invaluable when you are trying to showcase things that aren’t physical or not physically available (offices, people).

Whitenoise’s animation team have perfected a robust model for ensuring a superlative branding and explainer animations for our clients.

This 5-step process provides a clear roadmap for all animation projects, although the detail and resource needed at each stage does vary based on the scope of the work.

Note: Step 2 is only required if no current animation style exists, or if you’re going for a new look and feel for this animation.

Consultation

The brand and explainer animation process starts with a client consultation, which aims to uncover:

The tone and voice of your business, and review of existing marketing materials to understand how your brand is used
The goals of the animation
The animations intended audience
Intentions for what elements of the master branding must be present in the animation
Discussion of what ‘new’ or ‘unique’ elements can be incorporated into the animation
Scope of the intended output, in terms of duration/voiceover and scripting requirements

Styleboards

If this is the first piece of animated content your brand is producing, or if you’re going for a new look and feel for animation for this piece of work, the next step in Whitenoise’s process is the creation of styleboards. Our animation team will create a preagreed number of potential creative approaches for your animation, using the styleboards to visually demonstrate the different styles. These will be presented to you with rationale, and a process of review and refinement will take place to arrive at an agreed animation style for your project.

Scripting & Storyboarding

Once the styleboard is signed off (or we agree to use an existing style), the Whitenoise team will move to step 3: scripting and storyboarding. In this phase we agree the narrative of your animation - the story it will tell. Whitenoise offers scripting services inhouse, which are informed by the briefing information provided by our clients, utilising their tone of voice, as detailed in brand guidelines. The script will be reviewed and refined until it perfectly captures the messaging you wish to convey. Once the script is approved, the client can have a team member record the audio in our inhouse recording studio. If a professional voiceover is preferred, or needed in addition, Whitenoise can source talent for client review and selection and book them into our in-house recording studio to capture their voiceover: clients are welcomed to join us in-person or remotely to feedback and approve the audio in real time.
Whilst the audio is being captured, our animation artists will produce storyboards, plotting out the visuals for the animation frame by frame, alongside the script: this allows our clients to understand what will be seen visually as the script is delivered.

Feedback and refinement is undertaken in collaboration with our clients, to ensure that all visuals match their vision, and a final draft of the storyboard will be approved.

Animation

Once the storyboard is approved, our animators will move into the animation phase of the project. This is the moment when your animation truly comes to life! The voiceover, if captured and approved will be applied, to show how the visuals complement the spoken narrative. Music and sound effects will also be added at this stage, culminating in the first draft of the animation, which is shared with the client.

Review & Refinement

We work in close collaboration with our clients to ensure we reach a final result they are delighted with: we apply any amends and adjustments in further drafts, until we receive final approval. Once approved, you will receive the final video file and can debut the work to your audiences on web, social and any other platforms you desire!

Examples of brand/product/service explainers & broadcast animations

Let's discuss your next animated explainer videos and advertising content project

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This can seriously increase impact and allow you to draw attention to certain elements of the messaging: we regularly animated ads that are used on social media and other digital marketing platforms such as Google.

Our 3-step process provides a clear roadmap for all animated adverts, although the detail and resource needed at each stage does vary based on the scope of the work.

Note: Step 2 only required if no current animation style exists, or if you’re going for a new look and feel for this animation.

Consultation

Typically, when animating advertising assets, our team will be working off a static creative from the campaign.

In the consultation phase for animation of advertising assets, we discuss any specific vision for how the artwork should be animated. Perhaps the client wants a certain piece of information to pop out, or for the content to phase in. And sometimes the client is content to let our animators lend their expertise in suggesting how we apply animation!

Animation

Once the approach to animating the advertising assets is agreed, our animators will move into the animation phase of the project. This is the moment when your animation truly comes to life! Music, voiceover and sound effects will also be added at this stage, culminating in the first draft of the animated asset, which is shared with the client.