Branding

Creative Development

Informed by the creative brief, and all research and development undertaken in Step 1, the second phase of The Blank Slate rebranding is when creative work begins. If requested, we will begin with a naming convention for your product/service, which is presented with rationale and refined with your team, to ensure that a final name is reached that works best for you. 

Once the name is locked in, we start designing. We will develop and present an agreed number of concepts, presented with rationale that links right back into the R&D in Step 1. Whitenoise also shows a number of relevant applications e.g. brochure cover and pull up, for each concept, to allow clients to get a feeling of what the logo will look like on anticipated materials. 

We are highly collaborative, and will work through stages of review and refinement, to perfect your logo and all corresponding elements, such as colours, typography and graphical elements. 

Once the brand is agreed, brand guidelines will be created to formalise how the brand is used and applied. 

Roll Out

Once our clients are delighted with their brand identity and the treatments demonstrated through applications, Whitenoise takes the lead in kicking off the roll out process.

We will meet with you for a planning session, in which we will tease out all expected materials required, and any pertinent deadlines or priorities for each item. Where information is required from the client, we’ll make a comprehensive list of what is needed, so you can work through and share everything we require.

A timebound live planner is then created, housing all deliverables, which serves as a tracker for delivery. Clients can chart the progress of each item through the process of creation, review and approval in real time, for peace of mind.

To make the roll out process most manageable, phases can be implemented, in which we deliver assets in stages, as they are needed, to best suit your business needs and capacity. 

Creative Development

If we are refreshing the current brand:

Carefully adhering to the parameters set out in the consultation phase, Whitenoise will create a range of visual treatments, depicting the various changes agreed. Applications of the refreshed brand will be presented on a range of agreed deliverables, as proof of concept, to allow review in situ.

If brand guidelines for an existing brand are required:

Whitenoise will develop guidelines that align with the agreed needs set out by the client, to formalise how the brand and the elements within should be applied, across various formats.

If developing a new approach to creating materials, under the existing brand:

Whitenoise will develop a range of applications across formats agreed with the client, demonstrating the flex and range of new styles and treatments.

In all instances, Whitenoise will share and collaborate with the client, reviewing and refining the work until a final and agreed result is achieved. 

Application

If new materials are needed using the refreshed brand, guidelines or new style, this will be carried out following approval of the creative approach. Whitenoise will liaise with the client in a planning session to detail all requirements and create a timebound planner, to detail creation of all deliverables.

We appreciate there may be instances where internal teams choose to roll out the refreshed brand inhouse, and in those cases, Whitenoise will ensure that all necessary assets are shared to facilitate this. 

Creative Development

Creative development follows the consultation phase, taking all the briefing information received to create an agreed number of creative treatments that fulfil the goals of the sub brand. Sample applications will be included to show the treatment on relevant materials, for proof of concept. Whitenoise will present the treatments with rationale, and work with the client to review and refine the work, to achieve the final agreed creative style.

Application

Some clients prefer to roll out their sub-brand materials inhouse, and that’s no problem! If this is you, we’ll pass you over the packaged artwork and you can get stuck in.

If you’d prefer Whitenoise to roll out the materials needed for your sub-brand, we’ll create a full list of deliverables together and agreed the content for each item, and we’ll get to work creating everything you need.