BBC and Whitenoise
A key Whitenoise client since 2009, our first BBC commission was to develop the brand, titles, interstitial graphics and promo support around their flagship new show, 'House of the Year', hosted by Laurence Llewelyn Bowen. A fully animated 3D graphics sequence, this set a new benchmark for this type of title treatment in the local BBC supplier market and put us firmly on the map as a key supplier to BBC Northern Ireland and BBC Network.
Since then, we have gone on to deliver dozens of other film and animation graphics projects across broadcast and iPlayer, as well as traditional print, out of home and digital. Our work on Bitesize, MakeIt and online learning platforms has garnered praise and clicks in equal measure, with many of our products hitting millions of views.
Working mainly on factual and unscripted projects, the BBC rely on us to produce within their own workflows, deliver to their standards and timescales and ensure that each production has a consistent look and feel from title to credit roll, across iPlayer and other channels. In response to this we have invested in tech and developed skills and processes which allow us to deliver 'BBC standard' work that benefits all our film and animation clients.
“I regularly commission Whitenoise for TV broadcast and digital channel design and animation work. They deliver the highest quality and I find the interactions with the company – from account management to individual designers – to be first class. I trust them to deliver highly creative responses, to take feedback and provide iterative amendments and to put a customer first focus across their solutions.
By way of example; I commissioned Whitenoise to deliver a campaign for BBC election coverage in 2022. This was a short turnaround, high pressure campaign and they rose to the brief, worked at pace and delivered one of the most eye-catching and effective pieces of BBC factual work that year.
Similarly, in 2021, I commissioned them on behalf of BBC One to redesign a new brand look for a UK wide TV documentary strand. This was a multi-platform integrated brief that require careful planning and consideration of style, composition, colour matching and consistency, and again they delivered a solution that allowed us to strongly differentiate the strand from other similar content.”
Paul Brolly, Head of Creative, BBC Northern Ireland