Commission for Victims & Survivors
The Commission for Victims and Survivors represents the needs and interests of victims and survivors at the highest levels of government and throughout society. Making space for and shining a light on unresolved legacy issues, CVSNI work to ensure individuals and families are seen, supported and strengthened in our changing society.
In our partnership with CVSNI we were commissioned to develop a suite of animated explainer videos establishing CVSNI's identity, support for victims, and societal impact. The three beautiful animations use visual metaphors like wilting plants and cracked pots, to represent emotional scars harboured by victims of the Troubles in Northern Ireland, while human characters were depicted minimally, often in silhouette, to protect survivors' anonymity and resonate universally.
Our design intent prioritised empathy, inclusivity, and artistic expression to effectively communicate CVSNI's mission while treating the subject respectfully. The animations have been effective in reaching new audiences and inspiring new connections, a great Design for Good success recognised by the Institute of Designers In Ireland with our 29th IDI award in November 2023, given for the Design in Motion category.
We are proud to support the work of the Commission and we will continue to provide creative services to amplify the message of advocacy and support for those who need it most.
"The commissioning of an animation series to communicate what CVSNI is and does was a new approach for us. We understood the value of video mediums and the reach it can have, so we were excited to see how these videos could make an impact for us. Whitenoise were great to work with throughout, from project planning to script writing, and storyboarding to sending us the previews. We are thrilled to have these materials to hand now, and our team was delighted to hear the animations had been shortlisted for an Irish Design Award, evidencing their unique style, approach and impact."
Alana Fisher, Head of Communications and Engagement, Commission for Victims and Survivors