Translink and Whitenoise
As our most longstanding client, we have worked with Translink continuously since 2000 on hundreds of creative projects, from concept to full implementation across all media and channels. Our work is both wide-ranging and award-winning, from communication campaigns to marketing collateral, corporate publications, bus and train livery design, signage schemes, video and animation production and more.
"Whitenoise has been our lead design agency since 2000. Throughout this time their innovative, highly responsive approach, robust and transparent processes and strong communication set them apart for us. They are generous with their support and always go the extra mile where required in order to achieve the outcomes we need."
Clare Costello, Head of Digital and Customer Information, Translink
Climate Change animation
Whitenoise was tasked with the design, production and delivery of a suite of presentation and communication tools for Translink's presence at the COP26 Conference in Glasgow.
The project encompassed animated explainer films, titled and branded voxpops, keynote presentations, pre and post event promotional content and outreach materials for school and youth engagement. Utilising a highly effective illustration style and art direction, music selection and voiceover recording and production, each element built a strong corporate message communicating Translink's response and commitments to climate change action. We developed a novel overall design direction for the project, developing a character and animation style that was distinctly unique and very different to Translink's typical corporate approach in visual communications, providing strong 'eyes on' visual impact and a compelling viewer experience.
“Whitenoise captured the brief perfectly and worked closely with our team to create a captivating result for our contribution at the COP26 conference, which was beautifully simple in style yet covered all our key and fundamental messages."
Charlotte Richardson, PR Manager, Translink
Maps and signage
An IDI (Irish Design Institute) award-winning project, the Translink Metro wayfinding scheme comprised new Metro stand signage around the city centre, bus stop flags, a Glider corridor map and branding at the Dundonald and Colin Connect Glider Park & Ride termini, as well as a novel new Metro map for the city.
Designed foremost from a user experience perspective and with clarity and ease of use in mind, this project was a true labour of love and has received universal praise from all stakeholders alongside industry acknowledgement. Meeting with universal passenger approval, the scheme is now being rolled out across the entire Ulsterbus network, province-wide.
Annual reports
An important yearly event for the client, Translink's annual corporate reporting suite comprises Annual Reports, Accounts, Infrastructure and Business Plans and CSR Reports and is designed and produced with a unique and distinctive style each year. With design that incorporate text, graphics, imagery, icons, infographics and heavy data sets, these documents require great attention to detail and a strategic design approach to ensure content is compelling and professional.
By blending aesthetics, readability and functionality, Whitenoise produces effective corporate documents that represent Translink's impact on local communities and commitment to transparency and progress.
Green Roofs and Eco Heroes
Whitenosie took great care in illustrating and designing an informative and engaging booklet designed specifically for young learners. It not only imparts important information but also captivates children with beautiful, vibrant illustrations. The booklet is printed on fully recyclable materials, aligning with Translink's commitment to sustainability.
The booklet covers key topics related to climate change, including its causes, impacts, and the importance of reducing carbon emissions. It also highlights various initiatives Translink is undertaking to be more environmentally friendly, such as increasing the use of electric and hybrid buses.
In addition to the booklet, we developed bespoke character illustrations that have become central to Translink’s public-facing materials and branding. Our Green Roofs project for Translink was shortlisted for an Institute of Designers in Ireland Award and is particularly special as it reflects our long-standing partnership with Translink and our role in their sustainability journey.
"As part of our commitment to sustainable travel and biodiversity, Translink worked with Whitenoise to create a booklet for school children to promote the importance of public transport in keeping everyone better connected. Thank you to the brilliant team at Whitenoise!
Jonathan Elliot, Bus Shelter Improvements Manager, Translink
Videography
A major film client, Translink benefit from our broadcast-quality film production facilities for both internal and external, customer-facing communications. As Translink's appointed video production partner we have developed an in-depth knowledge and understanding of their communications needs and our film team has built a strong and collaborative relationship with Translink's Marcomms team. We deliver on all aspects of such projects, which are elevated through professionally animated titles and motion graphics, delivered by our award-winning animation team, before final edit and output for Translink's online and social channels.
Our videography process often involves a detailed storyboarding process, scriptwriting and actor/extra management, location scouting and logistics management to ensure our team are safe and videos produced represent Translink fully. With over 50 individual video projects produced during 2022/2023, Whitenoise is a vital contributor to Translink's marketing communications.
"The hallmark of our video communications is creativity, impact and effectiveness and Whitenoise deliver this and so much more".
Ursula Henderson, PR Manager, Translink
It's rare to get the opportunity to work with a client for such a long period of time, but with over 23 years of experience it's essential that we continue to be compelling and innovative in all we do for Translink.
“The standout impression we get as a client, is that Whitenoise really understands and cares about our brand - and it shows.”
Clare Costello, Head of Digital and Customer Information
